Saturday, 06 August 2011

Civilisation: the Coke way

So, around every corner we find a Coke sign... a welcoming sign that tells us something that resembles civilisation is around.

This picture was taken while sitting in traffic in Hillbrow -- a notorious, densely populated urban spot in Johannesburg, South Africa.

In South Africa's so-called struggle history Coca-Cola played its part in breaking down barriers -- as far as I could gather it promoted supressed black people into management positions long before it became fasionable... and before it was actually legal under Apartheid legislation to have black people in certain jobs.

So, playing on the idea that Coke can be associated with the most memorable moments in anybody's life, I guess it also goes for us during our country's darkest moment.
Posted by Picasa

No comments:

Post a Comment